Establishing of back end links can be used to easily elevate the preference order of a website to a higher level and for this purpose one way link building is considered useful and this is why it is such an useful parameter in the gradation and categorisation of websites that is so important in the world of search engines for generating search results in a matter of seconds or even a fraction of a second. This has been made possible thanks to search engine optimization. Earlier search engine optimization was not there, and then searching for information on a particular web site would be an extremely laborious task and would take quite a lot of time. One way link building is a dreadfully effectual technique to influence the order of preference of a particular web site and to determine where exactly it will turn up in a search when the search for the web site is performed by a reputed search engine. Search results of search engines are basically graded on the basis on the relevance of keywords and the web page containing the key words. All the web pages are searched in a matter of seconds or a fraction of a second and the order of the appearance of the web pages are solely determined by the intrinsic order of the key words or the keyword in the particular article that is the article in question or the article that has turned up on search engines. It is absolutely needless to say this process involves complicated mathematical calculations that are achieved in a matter of seconds or sometimes even in a fraction of a second. Bright are the stars that shine, but one way linkbuilding will be able to achieve a lot more than what is has already been able to achieve.